2009-07-10 03:06:23 GMT SINA.com
Sacha Baron Cohen's equal-opportunity offender Bruno is barging into theaters this weekend, promising enough outrageous shtick to lure in the most reluctant of moviegoers, if only to see how far he'll go. While Twentieth Century Fox, Cohen's Borat distributor, was tasked with selling a strange Kazakhstani journalist to audiences, Universal is in the fortunate spot of marketing Bruno like a sequel. The studio's over-the-top campaign shows that they may even be having a little fun with their gay Austrian fashion reporter. Now, with Bruno opening in 2,757 theaters, the one question is how well Baron Cohen's flamboyant character will play in more conservative parts of the U.S.