双语热点:虚拟房地产:一个可以“买到”埃菲尔铁塔的世界

2021-07-14 04:37:46 GMT2021-07-14 12:37:46(Beijing Time) Sina English

美国数字艺术家Beeple的一件艺术作品以6,900万美元拍卖成功,让NFT这种“非同质化代币”的价值引爆话题,现在这些加密货币投资人不打算进入现实,而是继续构筑他们的虚拟世界,开始投资数字房地产。买下一年可能只去几次的度假屋并非罕事。那买下一间从来不去的屋子,而且这间屋子并不存在于现实呢?

火星之家是由艺术家克里斯塔·金设计的数字房屋,其出售成交价约合51.2万美元火星之家是由艺术家克里斯塔·金设计的数字房屋,其出售成交价约合51.2万美元

The Curious World of NFT Real Estate and Design

STEVEN KURUTZ| The New York  Times

It’s not uncommon for people to buy vacation homes they may only visit a few times a year. What about a home you never visit? And that doesn’t actually exist?

买下一年可能只去几次的度假屋并非罕事。那买下一间从来不去的屋子,而且这间屋子并不存在于现实呢?

The market for digital files sold as “nonfungible tokens,” or NFTs, has exploded this year, most notably when an artwork by Beeple sold for $69.3 million at an online auction held by Christie’s in March. But real estate, architecture and design are also booming in the virtual marketplace.

作为“非同质化代币”(NFT)出售的数字文件市场在今年出现了爆炸式增长,其中最引人瞩目的就是3月在佳士得拍卖行(Christie’s)举办的一场线上拍卖会中,Beeple的一件艺术作品以6930万美元的价格成交。不过,房地产、建筑和设计品也在虚拟市场卖得十分红火。

Hrish Lotlikar, co-founder and chief executive of SuperWorld, an augmented reality virtual world, said the company had sold “thousands of properties” already in 2021, with users spending, on average, around $2,000 on the virtual real estate platform.

超级世界(SuperWorld)这一增强现实虚拟世界的联合创始人兼首席执行官赫里什•洛特利卡(Hrish Lotlikar)表示,他的公司在2021年已经售出“数以千计的地产”,用户在这个虚拟地产平台上的平均消费额为2000美元。

SuperWorld is geographically mapped onto the real world, divided into 64 billion plots of equal size covering the surface of the earth. So a person could theoretically own virtual land encompassing the Eiffel Tower, the Colosseum in Rome or prime commercial property in Lower Manhattan. Or if you’re nostalgically inclined, an NFT of your childhood home.

超级世界的地图绘制模拟现实世界,将地球表面分成了640亿个大小相同的地块。因此,从理论上讲,一个人可以拥有囊括了埃菲尔铁塔、罗马斗兽场或曼哈顿下城的黄金商业地产在内的虚拟土地。或者,如果你热衷怀旧,也可以拥有你童年旧居的NFT。

“Some of those iconic properties people bought right in the beginning,” said Mr. Lotlikar, who grabbed up nearly 50 virtual properties on his own platform, including one encompassing the Giza pyramids in Egypt, Piccadilly Circus in London and several blocks in Manhattan in and around Times Square. “But everyone, regardless of where you grew up, you have special places.”

“有些标志性地产人们在一开始就拿下了,”洛特利卡说,他在自家平台抢到了近50处虚拟地产,其中有埃及的吉萨金字塔群、伦敦皮卡迪利广场、曼哈顿和时报广场附近的几个街区。“但每个人,不管在哪里长大,都有对他们来说具有特殊意义的地点。”

Unpurchased 100-meter by 100-meter plots on SuperWorld cost the same — 0.1 Ether, or the equivalent of $250 based on the recent value of the cryptocurrency.

超级世界上那些长宽皆为100米的未出售地块的售价都相同——0.1个以太币(Ether),根据这种加密货币近期的价值,大约相当于250美元。

“It’s definitely a land grab now,” Mr. Lotlikar said.

“现在这绝对算得上土地掠夺,”洛特利卡说。

Marcus Fairs, the founder and editor-in-chief of Dezeen, an architecture publication that has covered the world of virtual design sold as NFTs, said many of his readers have pushed back against the trend. “We get angry commentators saying: ‘Just stop, will you?’” Mr. Fairs said. “A lot of people think it’s nonsense.”

专门报道以NFT形式出售的虚拟设计品的《Dezeen》杂志创刊人兼总编辑马库斯•费尔斯(Marcus Fairs)说,他的许多读者都抵制这一趋势。“有些愤怒的评论者会说:‘停止吧,好吗?’”费尔斯说。“很多人都认为这是无稽之谈。”

Indeed, isn’t the most essential function of a house to provide physical shelter? What can you do with a virtual sofa if not sit on it? The practical use case is not unlike Lunar Land, the company that sells land on the moon.

确实,房子最重要的功能难道不是提供现实庇护吗?如果都无法坐在虚拟沙发上,那要它来干什么?它的实际使用案例和国际月球土地注册局(Lunar Land)不同,后者是出售月球土地的公司。

At this early stage, it’s hard to know whether virtual real estate and architecture is a curious fad or the future. Mr. Fairs, for one, is intrigued by the possibilities. “I do think the movement behind it is valid,” he said. “Clearly, we’re moving very quickly now to a state where a virtual world can do everything we can do in the physical world.”

在这个早期发展阶段,很难预知虚拟地产和建筑到底是好奇心作祟的一时狂热,还是人类未来的方向。费尔斯倒是对这些可能性非常感兴趣。“我确实认为它背后的趋势是真实的,”他说。“很明显,我们正在快速走入这样一种状态,即在虚拟世界里,可以做到在现实世界能做的一切。”

If you’re scratching your head at people paying real money for virtual property in a simulated world, consider that Mars House, billed as “the first NFT digital house in the world,” recently sold for 288 Ether, or $512,000.

如果你对有人在模拟世界中支付真钱购买虚拟资产的行为感到困惑,不妨想想火星之家(Mars House),这一号称“世界上首座NFT数字住宅”的项目最近以288个以太币(约合51.2万美元)的价格售出。

Krista Kim, the Toronto-based artist who designed Mars House, said she created it on an iPad last spring. She had been making what she described as “digital Zen gardens,” and Mars House, inspired by the serene and stylish architecture of Kyoto, Japan, was her actual dream home: It was designed specifically for the metaverse, the term for a shared virtual space.

设计火星之家的多伦多艺术家克里斯塔•金(Krista Kim)表示,她去年在iPad上设计了这一住宅。她一直在创作她所谓的“数字禅园”,而火星之家是她真正的梦想之家,其灵感来自日本京都那些沉静而时尚的建筑:它是专门为超元域(metaverse)设计的,超元域是共享虚拟空间的专有代称。

When she listed Mars House for sale on the NFT marketplace SuperRare, Ms. Kim was curious to see whether this digital house would sell for the amount of a real home. She wasn’t surprised when it did.

当她在NFT交易平台SuperRare上挂牌出售火星之家时,金很想知道,这座数字房屋的售价能否比得上现实中的房屋。当价格真到那么高的时候,她并不感到惊讶。

“I could foresee in the future that we would have digital architecture,” Ms. Kim said, where with augmented reality glasses, “people would spend times in digital homes, digital spaces.”

“我可以想象得到,未来会有数字建筑,”金说道,有了增强现实眼镜,“人们就会在数字房屋、数字空间里消磨时间。”

Andres Reisinger, a digital artist based in Barcelona, Spain, designs surreal furniture that moves back and forth between the physical and the digital. “The original works are digital,” Mr. Reisinger said. “But it’s very interesting when some of my digital pieces evolve.”

安德烈斯•雷辛格(Andres Reisinger)是位生活在西班牙巴塞罗那的数字艺术家,他设计的超现实家具可以在现实与数字世界中转换。“原始作品是数字的,”雷辛格说。“但我的一些数字作品的演化是非常有趣的。”

Take, for instance, his Hortensia chair. Mr. Reisinger created the chair covered with geometric pink petals as a digital work, wanting to capture “the feeling of blooming flowers.” But after posting an image to Instagram, the chair met with such fanfare that he put it into production. A limited-edition sold out through a gallery in Milan, and, depending on the edition number, went for “around 30,000 euros.” Now he is in talks with Moooi, the Dutch furniture brand, to create a line based on his digital designs.

比如他的作品绣球花座椅,雷辛格以数字作品的形式创造了这把覆盖着几何形粉色花瓣的椅子,想要捕捉“花朵盛开的感觉”。但在Instagram上发布图片后,这把椅子受到了热烈追捧,以至于他真的将其投入生产。一套限量版作品在米兰的一家画廊售罄,价格“大概在3万欧元”(具体价格取决于版本编号)。现在,他正与荷兰家具品牌Moooi谈合作,准备以他的数字设计为基础打造一个家居系列。

安德烈斯·雷辛格的作品绣球花座椅一开始是虚拟艺术品。由于在Instagram大受追捧,他制作了这把椅子的实物。  安德烈斯·雷辛格的作品绣球花座椅一开始是虚拟艺术品。由于在Instagram大受追捧,他制作了这把椅子的实物。

Shane Dulgeroff, a 27-year-old real estate investor in Southern California, has tried to cash in on the NFT trend and do Mars House and SuperWorld one better. Instead of a digital asset that trades hands, Mr. Dulgeroff is attempting to auction off an actual home in Thousand Oaks, Calif., that also includes an NFT artwork by the artist Kii Arens. The winning bidder for the NFT also gets title to the physical home.

27岁的南加州房产投资者尚恩•杜尔杰罗夫(Shane Dulgeroff)想利用NFT热潮大赚一笔,而且要赚得比火星之家和超级世界里的房产还多。杜尔杰罗夫打算拍卖的不是抢手的数字资产,而是加州千橡市的一处真实住宅,里面包含艺术家纪伊•阿伦斯(Kii Arens)的一件NFT艺术品。拍得这件NFT的人也将获得现实房屋的所有权。

Instead of going through the Multiple Listing Service, or MLS, Mr. Dulgeroff used the OpenSea platform, yet another marketplace for digital items and crypto collectibles. The minimum bid is 540 Ether, or around $1.5 million.

与其经历多重上市服务房源系统(Multiple Listing Service)的手续,杜尔杰罗夫使用了OpenSea平台,这是又一个数字商品和加密收藏品市场。最低出价要求是540以太币(约合150万美元)。

“Did I want to sell the real estate? Not really,” Mr. Dulgeroff said. “But it’s the first real estate sale being transacted in the NFT format. I was willing to do it to be a navigator of the space.”

“我想卖掉这套房吗?并不太想,”杜尔杰罗夫说。“但这是第一次以NFT形式进行的房地产交易。我愿意成交,是为了成为这一领域的先驱人物。”

So far, there is more than a week to go, and no bids.

到目前为止,还剩一个多星期的竞价时间,并没有人出价。

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