Mon, April 20, 2009
Business > Industries > 2009 Shanghai Auto Show

Audi reaffirms heritage of innovation and performance

2009-04-20 10:01:26 GMT2009-04-20 18:01:26 (Beijing Time)  China Daily

A century after the Audi brand was founded, Auto Shanghai 2009 is the grand stage on which the renowned automaker will reaffirm its resplendent 100-year history to demonstrate its advanced and innovative technologies.

FAW-Volkswagen Automotive Co Ltd and Audi AG will jointly debut many new models in the W2 hall, among them the world premiere of Audi's latest design using its modular efficiency program. This hi-tech machine will surely to become a bright star of the annual auto show.

The new model not only illustrates Audi's forward-looking modular efficiency program, but embodies the theme of Auto Shanghai 2009 - Art of Innovation.

Since 2007, when Audi began the modular efficiency program, the automaker has introduced more than 10 green and efficient models in the Chinese market, including the all-new Audi A4L and the latest Audi A6L, A5 and A8L.

Not only equipped with Audi's green and efficient engines with low fuel consumption and emissions, the models also use advanced technologies such as Audi's innovative driver assistance system and lightweight body.

Audi's modular program is designed to enable high efficiency and environmental protection by reducing energy consumption of cars while at the same time enhancing driving pleasure.

Unlike other auto programs for energy conservation and environmental protection, Audi is not only committed to long-term R&D of future green and alternative energies, but already extensively applies a range of mature green technologies to its cars on the market today.

New models

Two car models - the Audi R8 5.2 FSI quattro supercar and S5 Cabriolet - will make their Asia debut in Shanghai. Both models fully display Audi's century-long sporty heritage.

Not only endowed with updated interpretations of its classic exterior design, the R8 5.2 FSI quattro also offers more efficient power performance. Its 5.2L 10-cylinder engine has maximum power output of 386kW and torque of 530Nm, enabling it to reach 100km/h in 3.9 seconds and a top speed of 316km/h.

As the flagship model of Audi's convertible series, the S5 Cabriolet is equipped with a 3.0L supercharged V6 engine that offers astonishing power and eco-friendly driving experience. Its performance is superior to the 8-cyliner engine, yet offers 9.7L/100km fuel efficiency with emission levels that meet Euro IV standards.

As the classic representative of Type C models, the Type C Streamliner will also appear in the Audi booth at the Shanghai show.

Over Audi's 100 years of design and production, the Type C broke 15 world records and 23 racing records in its class with such visionary technologies as independent suspension, 16-cylinder mid-engine design and lightweight bodies, creating the Audi motor sport legend.

In 1937, the Type C Streamliner with an extremely streamlined exterior, lightweight body and mid engine reached a speed of 406.3km/h on the highway in Frankfurt, Germany. Streamlined body designs and mid engine layout have since become the standard for modern racecars.

More than 10 Audi models will be showcased at Auto Shanghai 2009, including the all-new Audi A4L, new Audi A6L, Audi TTS Roadster and Audi A5. As well, multimedia displays create a strong sense of technology, presenting a visual feast for visitors.

For more information about Audi of FAW-VW, please visit the Audi Press Center at press.audi.com.cn

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