A huge crowd braved freezing temperatures to welcome Will Smith at the premiere of his latest film last night, according to a MailOnline report.
The movie he was there to promote, Seven Pounds, has been given lukewarm reviews in the U.S., but that didn't discourage hundreds of excited fans.
Wearing a thick black polo neck to keep out the plummeting temperatures Smith took time out to sign autographs and pose for hundreds of fans who crammed into the streets surrounding the Empire Cinema in London's Leicester Square.
Joining the fans were a host of female stars, who despite the cold showed off their bare arms and legs.
Former Blue Peter presenter Zoe Salmon went for black lace while former Atomic kitten singer Liz McClarnon chose a black trousers and top combination.
Also on the red carpet was former Miss Great Britain Liz Fuller. She was joined by the latest holder of the title, Gemma Garrett, who made the most of her moment in the spotlight in a low-cut bright pink dress.
Seven Pounds, directed by Italian Gabriele Muccino charts Smith's character - Ben Thomas' attempts at redemption following a horrific accident.
The film also features Rosario Dawson, star of Quentin Tarantino's Death Proof, who was not in attendance last night.
Smith said the film was a different subject matter to his normal projects.
He explained: 'I play a guy who has experienced a really bad trauma in his life and what happens is he sets out to find seven people who he's going to help in order to repent for his sins.
'And then in the process he meets Rosario Dawson's character and then there's this fantastic, crazy, Sixth Sense kind of ending.'
He added: 'It's very different from anything I've ever done before - it's a very different type of film.
'I'm hoping that people can take this journey with me, I'm trying to expand as an actor.
'I'm trying to expand as an artist to be able to bring stories to the screen that add to people's lives - that work in service to humanity.'
Smith said he was looking forward to his next project - working on the remake of 1984 hit movie The Karate Kid.
His son Jaden Smith, has already been cast as the boy to be mentored by the martial arts expert Mr Miyagi, who is expected to be played by Jackie Chan.
Muccino said he had really enjoyed working with Smith. He explained: "It was fantastic to work with Will.
'It was engaging, challenging; we put our strengths together to make a different movie from normally made in Hollywood.'
Smith also talked about his 'excitement' at the impending inauguration of US President-elect Barack Obama.
The actor told the waiting press that he would not perform a rap at the ceremony.
He explained: 'You know I thought about that, but I think I'm going to keep it a little more subdued than that. I'm just going to stand there and be an eyewitness to history.'