The first indication that Gwyneth Paltrow was fed up with her public persona was when she revealed a new wardrobe of sky-high heels and super-short skirts.
Now the actress has firmly closed the door on her earth mother image with her latest film - in which she goes topless.
Romantic drama Two Lovers sees mother-of-two Gwyneth's man-eater character expose her left breast and caress it to tempt her peeping-Tom neighbour during an erotic phone call.
Mother-of-two Gwyneth plays Michelle, who moves into a new apartment paid for by her married lover.
She then quickly sets about seducing her neighbour Leonard, played by Joaquin Phoenix.
The film, which comes out next month, is directed by James Gray and was last year nominated for a Golden Palm award.
It is Gwyneth's first movie since last year's blockbuster Iron Man.
Earlier this month The Mail On Sunday revealed that she is launching a worldwide chain of gyms with her personal trainer Tracy Anderson, in a business venture she is hoping will earn her millions.
The 36-year-old has already produced and directed a successful exercise video for Tracy - who also trains Madonna - and now the pair want to embark on a much larger enterprise.
‘Tracy and Gwyneth are out to make some serious money,’ says a source.
‘The DVD they made has been pouring off the shelves. It’s been endorsed on the cover by Gwyneth and Madonna, and Gwyneth is pushing it to anyone she can. She has been amazed by the fitness results Tracy’s helped her to achieve.’
Gwyneth struck up a close friendship with Tracy after she helped her get into shape following the birth of her son Moses.
She recently said of her new business partner: ‘She’s funny, amazing at her job and all heart.’