NO.1 Issued Date 2012.Oct.18
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Shokay: Stylish Yak Fashion

2012-10-17 10:29:23 GMT2012-10-17 18:29:23(Beijing Time)  City Weekend

Tucked down a tiny lane in charming Tianzifang, it’s easy to breeze past this unassuming boutique.

Shokay’s slogan is “style with a touch of humanity,” and these responsible lifestyle products are sourced straight from yak herders who live in high mountainous areas of western China. Only 100 grams of down can be combed from each yak twice a year, so the herders are paid a fair price for the valuable asset and a small percentage of the profits are put back into a community development fund. Stand-out pieces include the comfy yarn necklaces (RMB230) in almost every color and the two-person mitten (RMB510), just lame enough to make you both crack up but cute enough that he’ll smile sheepishly and won’t refuse to wear it with you. For the working girl, Shokay designer Keena Fletcher has created a fabulously embellished wool collar to add some pizzazz to any classic button-down.


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