Consultants: Olympics, quake response expand China's online ad market

2008-07-29 08:20:42 GMT       2008-07-29 16:20:42 (Beijing Time)       Xinhua English

BEIJING, July 29 (Xinhua) -- China's online advertising market reached 2.8 billion yuan (411 million U.S. dollars) in the second quarter of 2008, up 72.5 percent year-on-year and 33 percent quarter-on-quarter, consulting company Analyst International (AI) said on Tuesday.

AI said part of the increase reflected the influence of the Olympics, which prompted sponsors and advertisers to spend more online.

Also, said AI, the quick response of online media after the May12Sichuan Province earthquake had helped give netizens a more powerful voice, which had also increased their commercial value.

Chinese internet users spend about 570 million hours online per day.

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