NEWS > Taiwan/HK
HKTB appoints new regional director for the Americas
2007-06-07 01:40:00 SINA English

The handout photo released by HKTB shows Bill Silvermintz, HKTB's regional director of the Americas. (Photo: SINA English/HKTB handout)

LOS ANGELES, Jun 6 -- The Hong Kong Tourism Board (HKTB) headquarters in Hong Kong recently announced the appointment of William Silvermintz as Regional Director °™ The Americas, effective June 4.

In his new role, Silvermintz will formulate and direct the HKTB's marketing strategies throughout the region, contribute to the Board's overall global planning, maintain the strong trade-partner network in the region, develop high-yield business, and act as the HKTB's key regional spokesman with the media, trade and other bodies.

"Just as actors and actresses aspire to work with top directors, those of us promoting tourism hope one day to work with one of the world's pinnacle destinations," Silvermintz said. "With its incredibly varied sightseeing, unrivalled epicurean experience, a Convention Center ready for the most complex of conferences, unmatched shopping °™ from open air markets

to custom tailoring to designer fashions °™ and visitor satisfaction ratings unduplicated anywhere in the world, I am honored that Hong Kong has afforded me the opportunity to promote this amazing world class destination in the Americas."

Silvermintz has more than 30 years of sales and marketing experience in the hospitality and travel industries. Before joining the HKTB, he worked four years for the Barbados Tourism Authority (BTA), and has had extensive experience in tourism destination marketing. As well as managing their regional marketing programs, he supervised the BTA's regional sales and

marketing teams in the United States and Canada.

The Americas, which includes the United States, Canada, South and Central America, is Hong Kong's major long haul market region. It accounted for more than 1.6 million or 6.6% of total visitor arrivals in 2006, an increase of 4.2% over the previous year. During the first four months of 2007, arrivals from the region grew by 7.3% to more than 560,000.

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