Wed, July 30, 2008

Survey shows biscuits rule meeting room

2008-07-30 10:18:51 GMT2008-07-30 18:18:51 (Beijing Time) Xinhua English

SINGAPORE, July 30 (Xinhua) -- A survey by Holiday Inn Hotels &Resorts Wednesday revealed that the quality and type of biscuit presented in a meeting can make or break a deal.

In the "Business Biscuit Study", Holiday Inn surveyed more than 1,000 business professionals across the United Kingdom and found 58 percent of those surveyed said the biscuits served in a meeting can "positively influence a company's first impressions", with a massive 80 percent stating that biscuits improve the quality and outcome of a meeting.

Those in the legal profession are most likely to be influenced by a good quality biscuit (67 percent), followed by sales, media or marketing professionals (65 percent), said the survey.

Some 59 percent of public sector workers agreed that biscuits can have a "favorable influence" during a meeting.

Overall, 47 percent thought that it was very important to serve biscuits during a meeting, with 64 percent saying that the quality of biscuits on offer was a matter of note or discussion.

However, the research also showed in certain circumstances biscuits are totally off limits.

Some 49 percent of businessmen and women would decline a biscuit when presenting, with 28.2 percent revealing they would refuse the biscuits if they looked too crumbly.

About 24 percent would wait until someone more senior than them had one before joining in. Just 9 percent of women and 17 percent of men would take a biscuit whatever the circumstance.

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