Fri, January 16, 2009
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Messy bedroom marketing

2009-01-16 09:08:36 GMT2009-01-16 17:08:36 (Beijing Time)  Reuters

A UK housebuilder promotes his new homes by creating a messy teenage boy's bedroom as a selling point.

Abel Homes, a house builder in the east of England, decided to put some realism into daily living, by adding a properly messy teenage room to their showhouses.

SCRIPT:

Despite the credit crunch new homes go up in the UK's eastern county of Norfolk.

Immaculate on the outside and, once inside one of the show homes, typically immaculate on the inside.

Beautiful living room, excellent, spotless bathroom and a tastefully decorated master bedroom.

Just what you would expect until -- you open the door of the second bedroom - and the full impact of a teenage boy's bedroom meets the eye.

Gone are the neat lines and pristine carpets to be replaced by half eaten sandwiches left under the bed, dirty washing stuffed by the wall, the odd bicycle wheel and used tissues in abandon.

And of course no teenage boy's bedroom would be complete without an enormous pair of trainers left in the middle of the floor not to mention a take away pizza.

The unusual take on selling new homes was dreamed up by the director of Abel Homes , Maggie Abel.

SOUNDBITE: Maggie Abel, Director of Abel Homes Ltd, saying: (English)

"Show houses tend to be very similar, very tidy, unreal, so we thought we add some realism, have a bit of fun, and it's proved very popular with the people who've seen it so far."

Maggie says she used her own teenage son's room as a model for just how extreme the mess should be and found it easy to reproduce.

And the novel approach so far seems to be working:

SOUNDBITE: Maggie Abel, Director of Abel Homes Ltd, saying: (English)

"So far we've sold six of the houses out of eight in just a month, we try to build houses that people want for families and to have a teenager's room as it would be at home is to achieve that aim."

While some of the artistic persuasion might see this as an avant garde installation - others will just be relieved that teenage smell has not been included.

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