Fri, February 20, 2009
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Stars' visions of mobile content

2009-02-20 10:38:21 GMT2009-02-20 18:38:21 (Beijing Time)  Reuters

The motto of this year's Mobile World Congress in Barcelona is 'think forward'.

Fitting then that Black Eyed Peas singer decided to make a repeat appearance at the mobile fair. The man behind the musical hit Let's Get It Started and viral video sensation Yes We Can is rubbing elbows with telcos and handset makers for the second year running.

SOUNDBITE:, Singer and mobile music entrepreneur saying (English):

"I love talking on the phone. I come here as a fan of phones wondering what phone to get tomorrow. Two (holds up fingers) I come here to be ahead of my peers because people from the music industry ain't here but yet our fans, a lot of our fans listen to our music on the phone. Three, the future of my industry. It's only going to be defined if I come here and dream it up."

Lately the artist has been working with Research In Motion to bring his social network called dipdive to the BlackBerry.

SOUNDBITE:, Singer and mobile music entrepreneur saying (English):

"Our fans should be connected to this. I should control distribution, not some guy at the record company who sends it to some guy at iTunes."

Actor Kevin Spacey also made the trip to Barcelona for the MOFILM mobile film festival. He sees huge potential in these small screens, though admits he's still learning about exactly what form that will take.

SOUNDBITE: Kevin Spacey, Actor saying (English):

"So I'm always interested in seeing what something's potential is. Perhaps the industry hasn't yet figured out that this is where it's leading. This is new media. I am fascinated by coming here and having the kind of conversations I'm having with mobile networks, with individuals and certainly with younger filmmakers."

If the mobile device truly does transform content delivery models for musicians and filmmakers, will probably eventually some credit for helping to get the ball rolling. Just listen to what's in store for the next Black Eyed Peas release in June.

"I recorded 100 songs. I'm giving 12 songs to the record company to do what they do traditionally and all the rest is through this puppy. (makes cha-ching sound)"

So far his dipdive network is just costing money - but says that investment is the equivalent to building a net that will reap dividends in the future.

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