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"Eclipse" ready to flex box office muscles

2010-07-02 05:59:58 GMT2010-07-02 13:59:58 (Beijing Time)

After a record breaking opening, "Eclipse" is well positioned for a long run at the box office.

After a record breaking start, the vampire film "The Twilight Saga: Eclipse" seems well positioned for a long summer run at the box office.

"Eclipse," a romantic tale between a teen and a vampire, had a phenomenal start Wednesday (June 30) at its midnight showing, taking in a record 30 million dollars (USD) in ticket sales.

The film finished its first day equally strong with a haul of 68.5 million, but it did fall short of the 72.7 million dollar first-day mark set by "New Moon," the second film in the vampire series from independent studio Summit Entertainment.

Reuters entertainment editor Bob Tourtellotte though expects "Eclipse" to put up a very big number over the July 4th weekend.

"Well, I think it is going to soak up all of the business over he July 4th weekend. The only other competition with it, 'The Last Airbender' had poor reviews. When you look at the whole weekend and wrap it up. The studio is calling for 150 million and the box office trackers are calling for up to 175 to 190 million. If you see a number over 200 million, which is a possibility, that is a huge opening."

Tourtellotte believes the film has all the elements to stay strong throughout the summer. Which is something Hollywood is counting on to bring excitement to what has so far been a sleepy summer box office.

In Los Angeles, I'm John Russell for Reuters.

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