Thu, July 08, 2010
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Inside Sweden's Treehotel

2010-07-08 05:41:58 GMT2010-07-08 13:41:58 (Beijing Time)

Reuters Television has an exclusive first look at 'Treehotel', a lofty new hotel concept in the woods of northern Sweden which aims to elevate the simple treehouse into a world-class destination.

In a remote village in northern Sweden, a lofty new hotel concept which aims to elevate the simple treehouse into a world-class destination for design conscious travellers.

Treehotel - located in a place called Harads - will consist of four rooms when it opens on July 17th - each with their own distinct character.

The cabin is nearing completion, and is already up in the forest.

The blue cone is about to get a lick of red paint.

The bird's nest, which now looks like this but will eventually look something like this.

And the cube, which is the room that has garnered the most attention.

It will be attached to a single tree.

"It's an interesting building. You cannot find anything like this in the world today. It's absolutely unique."

Four metres high and four metres wide, the walls are made with a mirrored glass.

"So everything will reflect in this - the trees, the birds, the clouds, the sun, everything. So it should be invisible nearly in the forest."

Lindvall says a special film will be applied to the glass which will be visible to birds.

This is just one of the steps being taken to minimize Treehotel's impact on local wildlife says Anette Selberg, who is in charge of crafting an excursion program for guests.

"This is untouched forest and we want to maintain it the same way. We decided for example to not offer snowmobile safari which is very common up here."

Instead, silent wilderness walks will be offered.

"We might see a moose, a reindeer and if we're lucky we might see a bear."

Selberg is a native of this part of Sweden, but only moved back recently after living in Barcelona for a number of years.

Atop the structure that will soon be home to the bird's nest, she says the treehotel's vision is proving a powerful draw - with enquiries coming in from far and wide.

"From the UK, from Germany, Greece, Italy. Mainly from Europe but I know that New Zealand has been contacting us, Australia. I think what's exciting here is that we're just 60 kilometres below the Arctic Circle which means there's a good possibility to have the northern lights in the winter and during the summer of course you have the midnight sun."

Two additional structures are scheduled to open in October. The longterm vision is even more expansive.

"Our goal in five years is to have 24 rooms from 24 different architects."

The motto of Treehotel is FEEL FREE IN A TREE and the luxury of the experience will cost in the region of 290 euros for a single occupant to 420 euros for two guests in the Mirror Cube.

Child's play looks to be serious business in these parts.

Matt Cowan, Reuters

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